Privacy Policy

Functional Medicine For U, A Professional Corporation

Effective Date: May 17, 2026

Functional Medicine For U, A Professional Corporation ("Functional Medicine For U," "we," "our," or "us") respects your privacy and is committed to protecting your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, complete online forms, schedule appointments, communicate with us, or utilize our virtual services (collectively, the "Site").

1. Information We Collect

We may collect several types of information from and about users of our Site, including:

• Personal Information: Individually identifiable information such as your name, email address, phone number, mailing address, date of birth, and secure payment and billing information.

• Health-Related Information: Medical and health data that you voluntarily provide through digital patient intake forms, health questionnaires, initial discovery call tools, and other secure clinical communications.

• Technical and Usage Data: Information automatically collected through cookies, web beacons, and analytics tools, including your IP address, browser type, operating system, device information, and details about how you interact with our Site.

2. How We Use Information

We utilize the information we collect for legitimate business and clinical operations, including to:

• Respond to your inquiries, contact form submissions, and electronic messages.

• Coordinate, manage, and schedule clinical consultations or discovery calls.

• Provide, manage, and deliver professional telehealth and virtual functional medicine services.

• Process secure financial payments, invoicing, and service fees.

• Maintain, optimize, and improve our Site's user experience and performance.

• Comply with federal and state legal obligations and regulatory requirements, and protect our legal rights.

3. HIPAA and Protected Health Information (PHI)

If you are formally accepted as a patient or submit specific health-related intake information, certain elements of your data may constitute Protected Health Information ("PHI") under the Health Insurance Portability and Accountability Act of 1996 ("HIPAA").

PHI is subject to additional federal protections and is strictly handled, used, and disclosed in accordance with our separate Notice of Privacy Practices and applicable laws. General, unauthenticated browsing of our public website does not, by itself, establish a provider-patient relationship and does not automatically generate HIPAA-covered PHI.

4. Third-Party Service Providers

To efficiently operate our virtual practice, we utilize trusted third-party digital platforms, including secure online scheduling systems, encrypted payment processors, professional email networks, HIPAA-compliant telehealth portals, functional laboratory interfaces, and website analytics providers. These external vendors process your information strictly on our behalf, in accordance with our operational directives, and subject to their own privacy and security safeguards.

5. Cookies and Analytics

Our Site utilizes cookies and similar tracking technologies to enhance user functionality, analyze website traffic, and improve performance. You may configure your browser settings to refuse cookies or receive alerts when cookies are sent; however, disabling cookies may cause certain features of our Site to function improperly.

6. Information Security

We implement and maintain industry-standard administrative, technical, and physical safeguards designed to protect your personal data against unauthorized access, loss, or disclosure. Despite these protections, no method of data transmission over the internet or electronic storage can be guaranteed as 100% secure. By transmitting information to us electronically, you acknowledge and accept these inherent security risks.

7. Data Retention

We retain your personal and health-related information only for as long as reasonably necessary to fulfill the purposes outlined in this Privacy Policy, deliver appropriate clinical care, manage your account, or satisfy mandatory medical record retention laws and other legal or regulatory requirements.

8. Your Rights and California Privacy Rights

Depending on your state of residency and applicable law—including the California Consumer Privacy Act ("CCPA"), where applicable—you may have specific rights regarding your personal data. Subject to legal limitations, these may include:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you.

• Right to Access: Obtain a copy of the personal information we hold about you.

• Right to Correct: Request correction of inaccurate personal information.

• Right to Delete: Request deletion of your personal information, subject to certain legal exceptions.

• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please submit a written request to info@functionalmedicineforu.com. We will respond within the timeframe required by applicable law.

9. Children's Privacy

Our Site is not designed, intended, or structured for individuals under the age of eighteen (18). We do not knowingly collect or solicit personal information from minors without verifiable parental or legal guardian consent. If we become aware that we have inadvertently collected information from a minor, we will take prompt steps to delete it.

10. External Links

Our Site may contain links to external third-party websites or resources (such as supplement dispensaries or educational blogs) for your convenience. We do not control and are not responsible for the independent privacy practices, data handling, or content of those external entities. Your use of third-party websites is at your own risk.

11. Changes to This Privacy Policy

We reserve the right to revise, modify, or update this Privacy Policy at any time. All revisions become effective immediately upon being posted to this Site. Your continued use of the Site following an update constitutes your acknowledgment and acceptance of the revised policy.

12. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us at:

Functional Medicine For U, A Professional Corporation

Designated Representative: Seonmi Jeon, NP-C

Email: info@functionalmedicineforu.com